Pet Assure, America’s Veterinary Discount Plan, was created after the founder of Pet Assure was denied a major medical claim for his beloved Labrador. The pet insurance company told him, "the disease is inherent to the breed and will not be covered." He knew there had to be a better solution, so he researched the industry, and started Pet Assure. Pet Assure has been America’s Veterinary Discount Plan for over 20 years, and we currently cover almost 500,000 pets. More than 6,000 companies offer Pet Assure as an employee benefit, many of them Fortune 500 companies. Our mission is to provide make quality veterinary care affordable and to connect veterinarians with pet parents like you, people that truly care about their pets.