United Yousef M. Naghi Co. Ltd. established in 1995, with a vision of excelling in the expansion and delivery of volume quality and efficient service delivery in products and services ranging from - Consumer Electronics, EDDY Home Appliances and Home Furnishings, Tyre Business [Pirelli | Sailun | General Tyre | Prometeon], AJWAD Hospitality Services [Labeeb Restaurant | Marcell's Frozen Yoghurt] and ProICT Business Solutions. Under the prolific leadership of Ammar Yousef Mohammed Naghi, the company has expanded its branches and business sectors. The company expanded its field of interest and specialization into electronics, home retail, automotive tires & service, technology & business solutions, and the food & hospitality industries. Owing to the company’s never-ending efforts to expand and attain the best international brands, United Naghi gathered together a pool of top brands in each product category forming a distinct ranking and brand image in the retail, projects and hospitality sectors. With its headquarters in Jeddah, the group operates throughout the Kingdom of Saudi Arabia.