Evaluating athletic skill in the sport of soccer has historically been an exercise in subjective judgement. Coaches and trainers have never had access to robust statistical data that would allow them to make objective judgements about the growth and abilities of the athletes they work with. Those days are now behind us. COPA Innovation Laboratories is creating a data-driven revolution, re-making the beautiful game. We can now measure the physical, technical, and cognitive abilities of athletes at our facilities. Extraordinary skills can be identified and developed. Parents, trainers, and coaches can track progress with precision thanks to technology developed in-house and in collaboration with partners from around the globe.