Chalenj is a content experience platform (CXP) that organizes important content into paths of micro actions, which leads an audience to a desired outcome through the unique delivery of that content. By leveraging behavioral sciences, Chalenj increases the likelihood that an audience receives, hears and acts on a message intended to inform, persuade, motivate or entertain. Organizations use Chalenj to create and convey important messages to audiences ranging from employees, to suppliers to customers. Individuals use Chalenj to create: informational, educational, entertaining action oriented challenges that promote their interests, hobbies, passions and humor. Chalenj is in the personal development business, striving to develop a person's capabilities and potential, build human capital, facilitate employability, and enhance quality of life and the realization of dreams and aspirations. Chalenj will help millions of people reach billions of desired outcomes.