In 2008 Inese Ozola launched her own fashion house. A signature style of feminine, body silhouette underlying tailoring, royal luxury and natural confidence was immediately apparent in her first collection. Complimented by Vogue, Marie Claire, Cosmopolitan and other fashion industry representatives for a high quality and world-class feeling, Amoralle label has gained an international recognition. During nine years of the label existence under the leadership of Inese Ozola, company's sales each year double, making Amoralle one of the most profitable lingerie and loungewear brands in Northern Europe. Since the foundation, Amoralle creates two seasonal collections a year that are presented at local and international fashion events in a form of high-class spectacular shows. The label collaborates with well-known brands and celebrities, creating brand-inspired collections and outfits for the red carpet and stage. Amoralle designs are characterised by exquisite quality and refined details. Each model is hand-made from the highest quality fabrics and lace, paying a special attention to details.