The Death of The Expo: In the past, expos and events focused upon floor space as a way for sellers to display their wares and "get in front of people" to sell services. Going forward, these types of expos will become less relevant in favor of knowledge-centric events which teach about software and engineering methods as well as business process. Moving Your Customers Forward: The main incentive which drives a knowledge worker to convene at a date is high-quality information and skill-building content which advances individuals' careers and cannot be easily sourced online. Anything less is a waste of your customers' valuable time.