ARCTRN Group applies a user-centred approach to the process of uncovering the human stories and actionable insights inherent in data, so that we may expand our relationship with information, our understanding and experience of it — informing business and inspiring change in everyday life. We create a connection between people and data. Leveraging the emerging discipline of data visualization, we harness data — previously available only in tabular reports or overly simplified charts — to empower participation in, and the understanding of, that data. This is encouraging a shift toward analytically driven businesses, where users can explore data in various forms of graphical representation revealing insights and delivering greater understanding.