Birthplace connects women to their birth choices through researched based information sharing and resources. We support women to birth positively in a supported and informed way. We believe any birth can be a positive birth with support and respect. Birthplace supports positive birth experiences through resources, community and confidence. Following her first birth, Janet Purcell noted the impact the change of environment made when she arrived at the hospital to have her baby. She noted how different and unfamiliar the birth suite was. Following some research, Janet discovered the benefits of birthing in a "home-like' environment. The Comfort Kit was created to transform the birth environment quickly and easily. Using affirmations and beautiful fabrics, The Comfort Kit makes a familar and calm place to labour in any setting. The Comfort Kit includes a handmade throw, printed pillowcase and a set of birthing affirmations. Birthplace also stocks a range of pregnancy, birth and mothering products from small and local businesses.