Birla Gold & Precious Metal Limited (BGPML) is a unique company born out of the great Indian wisdom of investing in Gold for a secure future. BGPML is in the primary business of Jewelry Retail and E-Commerce. It is a 100% subsidiary of KSS Limited (formerly known K Sera Sera), a listed entity in NSE, BSE and Luxembourg Stock Exchange. BGPML prides itself for creating brand Cherish Gold a Virtual Jewellery mall with over thousands of brilliantly crafted and intricately created, eye dazzling designs, manufactured by Best Jewellery Houses of India. All Gold & Diamond products sold on Cherishgold.com are of the highest quality and Hallmark Certified. Cherish Gold has an Easy Return & Exchange Customer Friendly Policy. Cherish Gold can be accessed through multiple platforms like: Apps, Portal, Regional Managers, Ambassadors, Contact Centers or its beautiful and welcoming Physical Stores. All Products Purchased on Cherishgold.com have Doorstep Delivery.