A group of young talented professionals and Dr. Shekhar Mitra, Former Senior Vice President, Global Innovation at Procter and Gamble Worldwide, has formed Crocus Brands to help startups, midsize firms, and multinationals at both intellectual and operational levels. We blend strategy and execution to turn your products into a commercial success. We are a global team of innovation strategists and executors with a single focus to help business leaders innovate on their products and expand business in new or existing geographies. Our clients leverage our capabilities within two practice areas: Consulting and Partnership. What sets us apart is that both these practice areas feed into each other in synergy to make products that are commercially viable and successful in the markets we serve. Under consulting practice, we provide product innovation and market entry strategy services. Whether you need to innovate on your product to stay ahead of the curve or to tap into a new market, our product innovation strategy gives you the edge you need. With our market entry strategy services, we give your offering real direction and momentum. This includes everything from your target demographic to your pricing strategy. We also provide input on essentials like your marketing campaign to your potential distribution infrastructure. By using a Market Expansion Partnership approach, our partnership practice helps companies expand and actually launch their products in the desired market. Our in-house team works with local vendor support for on-ground execution transforming all formulated strategies into reality. Partnered with us, are some distinguished specialists whom we call our consulting partners. They bring an abundance of experience from various fields to the table. We pride ourselves on housing some of the sharpest minds that include industry-specific advisers, scientists, c-level executives, founders, and professional leaders.