As a trusted advisor, WayPoint Marketing Communications partners with small- to medium-sized companies to assist in reaching their organizations' goals through smart, well-thought-out marketing communications strategies. You may ask, what does “waypoint” mean? A waypoint is a reference point in physical space used for the purposes of navigation. Years ago, sailors would navigate with stars and nautical maps by plotting waypoints, which ultimately led them to their end destinations. Those sailors are not unlike modern-day businesses that need to establish milestones, strategies and action steps to navigate market forces and take advantage of opportunities to achieve success (the end destination). WayPoint Marketing Communications is a modern-day marketing GPS. We help companies chart a course that drives results and meets established business goals. To learn more about how we can help your company meet its goals email shelly@waypointmc.com