Asian cultures have long celebrated the illuminating effects of rice water as a secret beauty weapon. It beautifies skin, and has mind-blowing results on hair length, texture and shine. Inspired, our visionary founder, La La Anthony, experimented with it on her own hair and scalp, quickly seeing transformative results. Fortified with our now signature Rice Water Complex, INALA’s line of hair care essentials is formulated with clean, cruelty-free ingredients to cleanse, strengthen and empower healthy hair. Our mission is to nourish, fortify and recover hair so everyone can embrace their own #strandstory.