About the South African Events Council The South Africa Events Council is an industry-wide coalition to showcase the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities. By rallying industry advocates, working with stakeholders, conducting original research, engaging with outside voices and more, the council brings the industry together to emphasize its importance. Comprised of over 10 member associations, the council unites the meetings industry with one strong and powerful voice. Our Role is to: • strengthen the voice of the exhibition and event sector through effective advocacy and research • promote exhibitions and events as the most powerful face-to-face marketing channel • drive education, training and best practice in the industry • nurture young talent and promote careers in our sector • recognise achievement and excellence • promote sound work, health and safety practice, and ethical practice • help members grow their businesses • deliver events and networking channels that allow our members to build peer-to-peer contacts.