Living Pink Communications helps clients tell their brand story in an integrated way across four main channels: paid, owned, social and earned. *PAID (Advertising) When talking about advertising some people say that their ad concepts are "disruptive" as if that's a good thing. Disruptive people are annoying. At Living Pink, we strive to create ads that are relevant. Advertising works when your audience feels understood not under attack by pushy sales people. * OWNED MEDIA (Your Own Channels) Owned media is anything that you create. That can be both collateral (brochure/flyer) or digital (website/email newsletter). The key is to make sure each message you send out is well-branded, engaging and consistent. *SOCIAL (The Facebook, etc.) Social media is free in the same way that a puppy from the pound might be free. You still have to care for it, feed it and make sure it doesn't bite anyone. That takes time and resources. We advise clients to focus on the most effective social media channels that work for them, stick to a content-driven model and remember that it's social and not sales-driven. * EARNED MEDIA (Getting in the News) Media Relations is all about the Three Cs - Content, Contacts and Creativity. We take your content and find creative ways to make it newsworthy. We have developed a network of trusted media contacts in the Little Rock DMA because I don't inundate them with pitches. We strategically look at the right story for the right media outlet at the right time. Looking for a marketing partner? Contact Jodie Spears at [email protected]