An International Brand Consultant working for Global clients like Vodafone, Pepsi, Pizza Hut, Pernod Ricard, ENI, Sixty Group in over almost the past 2 decades. With a solid strategic background and believing in “Creative Strategy” as one of the strongest resources to build modern brands personalities. I focus on constantly renewing the sense of purpose of each brand, creating meaning for their strategic plans built around the 4 main assets of communication: visual, verbal, sensorial and interactive, all developed around the consumer’s journey.