McColl Communications is a full spectrum boutique consultancy, specializing in PR and marketing for travel companies. Our mission is to use travel as a force to make the world a better place. To do so, we create and implement marketing communications plans that highlight your organization's "unique selling proposition." The marketer's toolkit offers hundreds of options. We help organizations select and optimize a handful of tools that provide the best ROI for each unique combination of product/service offering and target market. We test and iterate continuously, to maximize the efficiency of your marketing communications budget.