Founded in 2010, ReadAloud.org is a 501(c)(3) non-profit organization that works to ignite a passion for reading aloud in families nationwide. Read Aloud 15 MINUTES and our partners have embarked on a 10-year national campaign to change the social norms around parenting. We want every parent to understand that reading aloud to their child for at least 15 minutes every day from the day their child is born is essential to lifelong learning success.