We believe in long term food choices. For us, eating a keto diet is about promoting longevity and feeling amazing, both physically and mentally. That means we're very selective about what we put in our bodies. We keep our recipes simple using only the best quality, most natural ingredients. Our keto granola, bars and baking mixes are low carb | high fat, simple and natural. We never, ever, use refined sugars or preservatives, and we make sure everything we create tastes incredible.