PRIMA Advice is a Talent Optimization Consulting company. It was established in 2007 as a boutique management consulting company, offering support to companies in the SEE and CEE region, focused on: Talent Optimization - enabling leaders to align their business strategy with their people strategy for optimum results, Organizational Design and Efficiency, Individual & Team Behavioral and Cognitive Assessments and Individual & Team Coaching. (www.primadvice.com) Daniela Piryova, MA, MBA is the Founder, Managing Partner and Principal Consultant of the company. She has extensive experience in setting up and transforming organizations and teams with local and international companies in Central and Eastern Europe in the last twenty years. Daniela is a Certified Talent Optimization Consultant and Associate of Predictive Advantage SA (www.predictive-advantage.com) - Certified Partner of The Predictive Index® (PI) in Europe. The Predictive Index® (www.predicitveindex.com) is the leader in scientifically-proven management tools and Talent Optimization platform which allow business leaders to build high-performing teams and to achieve the desired business results through aligning their business strategy with the people strategy in the organization. She is a Certified LEGO® Serious Play® Facilitator and is certified also in applying Design Thinking with LEGO® Serious Play®. The LEGO® SERIOUS PLAY® method provides the possibility to explore processes, decision making, strategy, innovation, design, team dynamics, values and many other areas. Find out more about LEGO® SERIOUS PLAY® Workshops and their business applications on: www.seriousplayinbusiness.com. Daniela is a Certified Professional Individual and Team Coach and a member of the International Coach Federation and ICF Bulgaria. She is specialized in solution-focused coaching approach in supporting people, teams and groups who strive to discover their potential, achieve higher efficiency and professional development.