SPORTIFY - GLUTEN FREE ATTA is ideal for Celiacs, Athletes & Anyone who is conscious of maintaining good healthy life. Gluten intolerance is of three kinds: * the extreme condition is called celiac - an autoimmune disease where gluten is like poison for a person; * the second type is a sensitivity or intolerance to gluten or wheat and * the third type is when a person follows a gluten-free diet as it makes them feel healthier and lose weight. Gluten is the term for proteins in certain grains such as barley and wheat. It helps food maintain shape by giving strength and elasticity to these grains. A few decades ago, gluten content in grains was very less, however, through years of hybridisation of wheat, resilient strains have been developed. Before mechanisation set in, in the 19th century, the process of fermenting bread took several days and fermentation would consume all the gluten, making the food gluten-free. But with instant fermentation today, there’s a high intake of gluten.