Marketing to high tech businesses requires specialized knowledge of identifying your customer, solving their problem and positioning your product to specifically meet that need. Once you nail the positioning, how do you get the message to your audience in a way that they'll respond to? This can be a challenging and daunting task, not to mention trying to justify the budget and measure the effectiveness of the campaign. What you need is someone who can quickly analyze the situation and cost effectively determine the best strategy to get the job done. Longitude Marketing (me) specializes in marketing communications for B2B tech companies. Whether you're a small organization that's been in business for ten years or you're just starting out, I can help you find or refine your direction and develop smart campaigns to help reach your goals.