LookFar is a software development studio that positions tech startups for success by prioritizing strategic planning and gathering user feedback as early and often as possible. We do this through product development, technical consulting, and go-to-market strategy. We believe the next wave of transformative technology companies will not come from Silicon Valley, but instead from unexpected ecosystems like the Southeast. Our mission is to minimize risk and increase the chances of success for startups in this region through strategic software development. This means building products with customer acquisition and user engagement in mind and collecting user feedback early and often. Innovation comes through iteration. We understand that innovative tech products are born out of a diverse range of backgrounds and perspectives. We believe that the Southern startup community is stronger when we work together, so we work to build bridges between entrepreneurs, investors, and other supporters of the startup ecosystem. We created the Southern Startup Report to connect these communities, and we created the Ada Lovelace Awards to celebrate diversity and support women in tech.