Communications consultancy specialising in value proposition development and business messaging. We help companies to clarify, define and articulate their value propositions and use them to create clearer and more compelling messages Businesses who fully define and articulate their value proposition can craft their brand and sales messaging more simply, clearly and effectively. Whether the process is driven by an agency for their clients or by the client company themselves, the process can be inspirational. The client company has an objective opportunity to stand back and review its core product/service offer and creative/agency teams to find fresh creative solutions that are both clear and compelling . Words and Images can facilitate this process, and add objective insight and clarity, by delivering: • facilitated brand and value proposition meetings/workshops • creating brand portraits that define a brand’s attributes and essence • coaching agency teams to use value proposition techniques to test and improve clients’ communications and produce more effective creative results • assessing and defining customer benefit propositions and market positioning - incl. SWOT analysis and competitor reviews • facilitating development of the core value propositions for tenders and sales pitches • engaging all stakeholders to take ownership of the value proposition and bring it to life (e.g. directors, partners, brand managers, HR teams, business owners and agency teams)