Lane Marketing specializes in Digital Marketing Analytics, Talent Acquisition & Development, and Operational Efficiencies. The company was formed on the premise that there are many “lanes” of marketing and coming up with the right strategy can be taxing in today’s marketplace. Founder, Nicolle Lamb, is an automotive advocate with 18 years of experience collectively at two of the most successful automotive companies, Aspen Marketing/Epsilon and Dealer Inspire. Her resume for automotive success metrics is extensive. The automotive landscape of customer service continues to evolve. Is your business set up for success? Are you ready to handle the needs of your consumers in 2020 and beyond? The evolution of the traditional dealership has to be a priority as you head into this next decade, but what do you change? Where do you start? We can help!