Swim Seventy will open in the fall of 2014 with a 50 meter lap pool, a warm water lesson pool, 2 endless pools, a triathlon training center, fitness rooms including adult and youth specific equipment, and a child watch room. Our mission consists of three principle components: High Performance Services; Positive Social Impact; Sustainable Economic Profitability. We will provide an exemplary aquatic experience, while also having a fundamental social focus. Our 'Seventy Skills' program will provide 10 free water safety lessons to all First Graders, we will offer reduced-price swim lessons to those who qualify, and will offer swim team scholarships.