The Internet Foundation is a trans-Atlantic Non Government Organisation dedicated to promoting universal digital rights as a natural extension of human rights and the sustainable use of personal data in commerce. The Internet Foundation, previously known as the Digitterra Foundation, pioneered the call for a Universal Declaration of Digital Rights and leads the development and implementation of this initiative with leading digital think tanks and consumer rights groups from around the world. In parallel The Internet Foundation also leads an initiative to establish a framework outlining how enterprises and brands can responsibly use consumers’ personal data in a fair, sustainable and mutually equitable manner.