BIG ratio is a new venture bringing together Industrial and Digital designers to build meaningful connected objects, revealing the bright side of technology. The company is a partnership between BIG-GAME, an awarded product and interior design studio and :ratio, a digital user experience agency. We are based in Lausanne, Switzerland, but working worldwide. We offer services like: + Strategy, ethnographic research, ideation and service design. + Materials research, prototyping and 3D printing. + Design of related digital services (apps, website, embedded interfaces). + Research into new modes of interaction, for example Natural User Interfaces (NUI) or Tangible User interfaces (TUI). + Tests of concepts and prototypes with users in contexts. + Production monitoring or complete production (depending on the type of object). + Product promotion via corporate identity, packaging, video & motion graphics and photography. We also help you bridge the gap between technology and design: + Connectivity and sensors – What type of IoT protocol to choose? What sensors are available? + Big Data – How to use the generated data to improve the user experience and rethink your business or business model? + Artificial intelligence – How to benefit from artificial intelligence while guaranteeing an optimal and safe use to the end user?