The Skolny Organization is an unabashedly for-profit venture marketing organization. We build brands and companies that exist to impact the world by creating & encouraging Greatness Through the Individual. We are unabashedly for profit but do not seek to maximize accounting profit or the bottom line. We will measure profit by its full economic cost, including non-financial costs borne by individuals and society and recognize "profit" as more than financial gain. Our economic success will be rooted in creating markets for our Family of Companies while transforming society's mores and lifestyles. Free markets cannot be defined by price signals alone. Valid as they are the economic forces driving a market comprise more. A genuine free market is broader: It deals with society, mores, identity, values, and thought. True competition embraces the moral dimensions of choice. The Skolny Organization embraces that competition. The GTIdeology: Seven Radical Ideas to Impact the World 1. Radical Individualism: Greatness is only created through the Individual. 2. Radical Leadership: All hierarchical and structural authority is invalid. 3. Radical Entrepreneurship: An organization must transcend society. 4. Radical Economics: Profit belongs to the Individual who creates value. 5. Radical Potential: Youth is more valuable than experience. 6. Radical Encouragement: The Individual is the fundamental social building block. 7. Radical Individuals: We work with our friends. We profit. We have fun.