Data analytics are becoming very important for companies. For analytics to be pervasive, it must be democratized, so that employees can access data and perform analytics on a daily basis. Two roadblocks to the democratization of data analytics are the complexity of products and the need to hire the hard-to-find data scientists. Iteru removed those roadblocks to put data directly into the hands of employees, enabling them to perform data analysis and obtain valuable insights. The product scales from terabytes to small data, setting the stage for data-driven world