Masque Milano is the true expression of what we are, of our lives and our passions. As we declared in our manifesto, we do what we love and we love what we do, nothing is forced. If we are not convinced about something, we simply don’t do it. Getting to know each other (almost by serendipity) was a great luck: we share so many passions and we are so similar… perfect rapport and understanding are essential for an artistic directors duo. This is probably why artistic directors duos are so rare. Alessandro Brun and Riccardo Tedeschi ***NEO ARTISTIC PERFUMERY MANIFESTO*** BE PASSIONATE_Create something that would allow you to express all of your passions at once. And if there is something that you don't like, just don't do that. Do what you love. Love what you do. BE EARNEST_Do not pretend to have what you have not. Do not pretend to be what you are not. BE ETHICAL_Respect nature and scarce resources. Abide by your pledges, and don’t make promises you cannot honour. Always be a gentleman. BE PART OF IT_As an Artistic Director, focus on the selection of the right noses. Work with them, in order to find out the most appropriate raw materials. Ponder on the first accords, fundamental to "create the mood". Fine-tune the creations, discuss untold variations, until a masterpiece is created. BE CONSISTENT_Pick your own style and make sure that the whole fragrance line is an unwavering expression of this style. BE RECKLESSLY BRAVE_Do not be afraid to dare. Do not stay on the beaten track. Do not chase market's tastes. PAY ATTENTION TO DETAILS_Design and materials. Words and colours. Every minutest detail should declare how obsessed you are with the smell as well as the other senses. The new artistic perfumery does not share the conventional wisdom not to judge a book by the cover. Rather, it advocates that every true masterpiece be kept in an appropriate shrine. BE HUMBLE_Never criticize, accept different viewpoints: in diversity there is richness. Learn to see. When you are wrong, just plainly admit it. Learn from your mistakes. BE STUBBORN_ Sometimes things are not going as expected. Don’t give up at the first failed attempt. If you really believe that your idea is the right one, go on. Sooner or later you will succeed. BE AMBITIOUS_With your fragrance line, aim at creating perfumed artworks. Resort to your creativity and artistic sense. Never copy. You can make the world a better place. TAKE YOUR TIME_ The world doesn't need more perfumes. Rather, it needs better ones. Do not rush. Take your time.