Poocho is a "human experiences" marketplace that connects brands to real people doing real things. The circle begins with our growing network of high quality, screened consumers across the verticals of edtech, wellness, beauty and F&B who share insights for market research purposes. Completing the loop is our tech platform where brands can query, collect and view unique, in-context data in audio, video, image and text form from the above audience. Poocho is the brainchild of brother-sister duo, Taapsi and Aakarsh Ramchandani, who have, between them, 22 years of experience in data science and applied anthropology. FYI, Poocho means "ask" in Hindi.