Wine Club is an innovative academy. Innovative because it offers services at different levels of interest: education, information and consultancy. Innovative because it relies on artificial intelligence to formulate bespoke education based on the real, often unspoken, needs of our customers, being they consumers or companies. Wine Club offers training, through different learning solutions, addressed to both B2B and B2C sectors. They range from introductory wine courses to more professional courses such as WSET. Wine Club offers information, with editorial content designed for the different needs of readers, with content for wine lovers, wine enthusiasts and wine geeks. The articles are always original and updated every week. Wine Club offers tailor-made consultancy, providing its wealth of wine knowledge to meet the different needs of wineries and restaurants. Staff training, sales techniques, wine list editing, social media management and collaborations are some of the services dedicated to improving the value of wine also in B2B.