Ideal Standard International Egypt started its business in Egypt in 1983. Ideal Standard International is a privately-owned company headquartered in Brussels, Belgium, operating independently in Europe, Middle East and Africa as well as in Latin America. With bathroom solutions as its core business, the company provides bathroom furnishings, fixtures and shower enclosures for residential, commercial and institutional buildings. Establishing and growing multiple manufacturing facilities in the 10th of Ramadan City to produce an integrated portfolio of bathroom suits including ceramics, fittings, bathing & wellness and shower enclosures.