Founded in 2014, luxury shoe brand Alexander White offers chic and elegant shoes with a playful, youthful twist. Each shoe is designed in London and passionately handmade by skilled artisans on the outskirts of Florence, Italy. As a designer, Alexander is influenced by his surroundings, from architecture to antique jewellery, these influences are then interpreted in a modern and energetic way. The belief that a beautiful pair of shoes changes the way a woman presents herself to the world is what drives the design process and commitment to make women feel special. Alexander White graduated from Edinburgh University with a degree in Design and Applied Arts. He went on to work at Erdem and Giles, before enrolling at Cordwainer’s College to study footwear design. Following his studies, he worked at Kurt Geiger. A chance meeting with Sandra Choi, who reviewed Alexander’s portfolio, is what prompted the designer to start his eponymous label. Since starting the label, Alexander was awarded with the Footwear Designer of the Year award at the Draper's Footwear Awards 2017 as well as being a finalist at Altaroma & Vogue Italia’s WHO IS ON NEXT 2015. Signature elements throughout his collections include embroidery and metallic materials, contrasting traditional design techniques with modern aesthetics to create truly unique shoes. This unique brand boasts an impressive celebrity fan base including Emma Watson, Kylie Jenner, Carey Mulligan, Alicia Vikander, Sophie Grégoire Trudeau, Anna Kendrick, Nicole Scherzinger, Chanel Iman and Gemma Ward. The brand is stocked internationally at some of the most exclusive retailers, including Barneys New York, Lane Crawford and Level Shoe District.