Category Design Advisors
www.categorydesignadvisors.comInspired by the best-selling book Play Bigger, co-authored by CDA partner, Kevin Maney, Category Design Advisors leads legendary companies through the new discipline called category design. Category design is the strategy and tactics that define, design and condition a market to generate the dominant position of category leader, resulting in maximized market cap and value.
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Inspired by the best-selling book Play Bigger, co-authored by CDA partner, Kevin Maney, Category Design Advisors leads legendary companies through the new discipline called category design. Category design is the strategy and tactics that define, design and condition a market to generate the dominant position of category leader, resulting in maximized market cap and value.
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Country
State
New York
City (Headquarters)
New York City
Industry
Employees
1-10
Founded
2016
Social
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Chief of Staff
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