The Interactive & Direct Marketing Lab (IDM Lab) is a student-run Direct and Interactive Marketing Agency, a non-profit organization, at Pace University Lubin School of Business. The IDM Lab is the only kind like it in the country. We work on real life, real time marketing challenges for small and large business clients. The lab encompasses the gamut of activities from research to development of strategies and creative marketing messages through the execution of strategies thought media. We have meetings every Wednesday in SOHO room from 12:15 p.m. - 1:15 p.m. If you have any questions, would like to join, or need marketing assistance please feel free to contact us at idm.pace@gmail.com or stop by our office at room W472.