In 2020, unpaid family caregivers provided an estimated 34+ billion hours of care, worth over $470 billion to the economy. COVID-19 devastated our care infrastructure, and millions left the workforce to provide care in the home. As baby boomers age into retirement and increase demand for home care services, quality care becomes harder for families to find and afford. Now more than ever, families are compelled to provide increasingly complex care in the home as a safer, more affordable option for long-term care. Aidaly is financial technology that helps family caregivers unlock billions in financial benefits incl. tax credits, insurance benefits, and government programs to smooth financial shocks, increase household income, and extend the time care is received in the home. Aidaly partners to provide training and credentialing, financial coaching, and a peer-led community to address caregiver isolation and burnout. Aidaly is a category-defining company partnering with leading health plans to design ‘caregiver compensation programs’ that address the immediate home care workforce crisis while driving long-term value for risk-bearing entities. We’re backed with $8.5m in Seed funding from a world-class group of investors, including SevenSevenSix, Scribble Ventures, Operator Partners, Primetime partners, Precursor, and many angels with deep fintech and healthcare experiences.