Trudi company was founded in Tarcento, Italy in 1954. The first soft toys were created for fun, but with a lot of passion, by Mrs. Trudi Müller Patriarca, when, still a teenager, she started to make with needle, thread and pieces of fabric, cute little animals for herself and her friends. Growing up, Trudi maintains her passion what looked like a fairytale of other times, turns into a real story of entrepreneurial success. Trudi, a word for Italian Design, Safety and Quality. Trudi is a premier Italian plush brand. Each piece is carefully made to last a lifetime. Only the highest quality fabrics and materials are used to create this wonderfully soft plush. The soft and precious materials are distinguishing elements of each character and allow to precisely define the shapes and faithfully reproduce every detail. Not only creation of Plush Toys but also other businesses, such as: LICENSING - BRAND EXTENSION With our brand extension project we intend to expand and strengthen the potential of our company’s brands to other product sectors such as Eyewear, Home, Body Care, School, Health Care, Apparel. SPECIAL PRODUCTS/CUSTOMISED An increasing number of international companies and brands use the unquestionable expertise of Trudi in the development of their company products. Trudi develops products branded Trudi, in co-branding or solely with the clients brand (Made by Trudi). Trudi is able to personalize collection products, develop new products ad hoc, follow customer’s requirements. EXCLUSIVE BRANDS The most famous and renowned Maisons of the world have taken Trudi for the creative development and production of unique products sold within their monobrands stores. Exclusive Design development: production process for exclusive brands.