Ever since its inception in 1983, Viceversa has always stood out for its innovative, unconventional style, casting an original and ironic look on everyday life. Viceversa turns the table on what appears obvious, on what seems evident at first glance. It thinks sideways, focusing on what comes to mind when you look at things from a different angle. Viceversa is a change of perspective that makes daily life more lively, more quaint and fun, more colorful. It’s an unexpected, slightly ironical, light-hearted but not sleazy way of doing conventional things in an unconventional manner, of being correct but never commonplace or trivial.