The word Karasu (カラス) means crow in Japanese. These animals are revered for their high intelligence, and are considered to possess great wisdom in many mythos around the world. Fearless and highly adaptable, crows have also developed a bad reputation with humans. From raiding crops to thrashing garbage, the Japanese people have developed a love/hate relationship with the crow over the centuries; misperceiving their intelligence for cunning. Karasu Clothing identifies with the crow. Karasu Clothing invites those who feel their intelligence is misunderstood, who's creativity and talents are looked down on, to fly together: "We the often hated, the misunderstood, stake our claim".