Wildlife conservation is an issue very close to our hearts. And it saddens us that a variety of species are being poached to the brink of extinction. In less then 50 years humanity has managed to wipe out 60% of all animals that belong to our planet. Rhinos are one of the most precious assets of the animal kingdom and it would be a tragedy if they would no longer be around for our children to see. This is why we started THE ARK - an awesome collection of sustainable yet affordable clothing that looks- and feels great. In pursuit of our noble cause we are delighted to partner with Zululand Rhino orphanage - they take tremendous care of newborn rhinos that have lost their moms, either through poaching or environmental change. We are proud to announce that for each item we sell we will donate 5€ to the care and rehabilitation of the orphans at the Zululand Rhino Orphanage. Whilst nurturing and raising these precious survivors, it is our stated mission to return all of the orphans back into the wild - where they belong. The fashion industry is the second largest polluter in the world, just after the oil industry. We closely collaborate with Dopeoncotton Antwerp to handpick the best organic products for our collection, without causing any unnessecesary harm to the environment. Together we are much more than a fashion- or charitable brand. Together we will make animal conservation look great again and transform the fashion industry into an accelerator for animal conservation. Not all heroes wear capes - in 2019 they shop at THE ARK.