Shepherding concept is simple: The publishing world is changing … and so must you. You need experienced shepherds and guides to partner with you as you create, strategize, develop, publish and achieve your publishing goals. You can’t do it alone without paying the price … you can spend your money creating a book that turns out to be so-so; or you can create a book that looks and feels classy, builds your brand and is a financial success. A best-seller. It’s your choice, you choose. Publishing is riddled with obstacles. Sometimes nightmares for the author. You don’t need problems … you want solutions. Judith Briles will shepherd you through the maze and chaos. If you don’t get the right advice and support at the right time, here’s what the most common publishing blunders entail … none of which are cheap: •Choosing the wrong printer •Choosing the wrong cover designer •Choosing the wrong interior designer •Choosing the wrong editor •Choosing the wrong ghostwriter •Choosing the wrong publisher •Using the wrong paper •Not terminating consultants and publishing service providers when they are the wrong fit •Publishing too soon •Publishing in the wrong format •Focusing on the wrong thing, i.e.—big-time media vs. creating a big-time book •Not understanding Internet marketing and presence •Not creating a niche market •Having the wrong website •Not trusting your gut •Not having a plan •Being penny-wise and dollar foolish