SIGNAL Brand Innovation is a brand consultancy and strategic design firm that empowers organizations and their leaders to align their brand with their business strategy to take great leaps forward. A brand that powers great leaps forward is a brand that is loved. •Loved by its Leaders because the brand is so crystal-clear on who it is and what sets it apart that it attracts the right customers and employees, aligns the team around what matters most, and pushes away competitors. •Loved by its Employees because it tells a brand story they can see themselves in. A story that they’re proud of and they believe in. A story they own. A brand story they love to share, in word and in deed, with contagious enthusiasm. •Loved by its Customers because it makes a promise so magnetic and delivers an emotional experience so meaningful that they can’t resist it. Consistency keeps them coming back for more — and inspires brand devotion they can’t not talk about. B2B or B2C, for-profit or nonprofit, established or emerging brands — it doesn’t matter. Today’s customers and employees alike demand nothing less than brands that earn their love. Ready to create and activate a brand people love? Let's get started.