Respectful - Respect the environment & community United - Let’s work collectively together as one Momentum - The community will grow each month BELLA! If we can achieve the above, the future is Bella World hunger is on the rise, yet an estimated 1/3 of all food produced globally goes to waste. When food is lost or wasted, all the resources that were used to produce the food are also wasted which include: water, land, energy, labour and capital. In addition, the disposal of food waste to landfills also leads to greenhouse gas emissions which directly contributes to climate change. Within the F&B, Grocery Retail and Hospitality space, perfectly edible food frequently gets thrown away due to factors including impending 'consume by' deadlines. Everyone operating in these sectors has a crucial role to play in reducing food waste for the sake of the climate & humanity. Rumbella is a FREE service which aims to help those in the F&B, Grocery and Hospitality sectors get as close to zero wastage as possible through the use of real-time, integrated, smart technologies.