My drug App is a unique and innovative combination of a self-funded drug plan with a mobile app. The app provides price transparency at the point of care. It compares our member price for prescription drugs with all other price settings available for a patient, including insurance copay. And patients do not have to remember using the app at the doc. The app knows itself when it can be useful. As soon as meds are e-prescribed, the app notifies the user and directly shows the price comparison without manual data entry. Patients then choose the cheapest price setting, dispensing pharmacy and in case of generics also the preferred manufacturer. Our app represents an exclusive point of sale. It enables pharmacists and manufacturers to interact with exactly the potential customers they are looking for. At the very moment the decision is made which drug to buy at which price at which pharmacy. This is unrivalled high precision customer acquisition and a win for all involved.