A functional beverage brand with a premium line of 10 pH Alkaline Water SKUs with function and variety. A unique obvious differentiator operating on a reliable national supply chain with various distribution partners with products that are on-trend, yearlong go-to strategy, and promotional capital to aggressively move products off shelves. OUR STORY A wise man once said that if you want to be an expert at something, you have to make it a study. Makes sense, right? We thought so too. So we set out on a quest to study and revolutionize the water industry to create a clean, great-tasting high pH stable water infused with natural ionic alkaline minerals. We believe that it’s the perfect water to complement a balanced lifestyle. Inspired by Nature, Refined by QURE®. This is where our journey begins. WHAT WE STAND FOR We believe that an active lifestyle, proper hydration and natural nutrition are the fundamental pillars to good health, happiness and a balanced life. We understand that good health and sustainability are predicated on the correct choices we make in our diet and lifestyle. MISSION & VALUES QURE® was conceived with the simple notion that natural is better. We stand for alternative and healthier options to artificially sugared, colored, processed, preserved and genetically modified foods and beverages. With this in mind, we constantly strive our best to make sure that QURE® products are made with only natural, high quality, pollution-free raw ingredients from renewable sources. We are redefining how alkaline water is made. With a nature-inspired unique proprietary process, QURE® Alkaline Water is designed to refresh, renew and revitalize your body.