Our mission is to develop innovative and simple solutions to lead the fitness industry in performance, safety, function, and efficiency without compromise. Our flagship product, the Maxx Bench™, changes the way you lift weights as the world’s safest weight bench. The Maxx Strength equipment is designed to provide the absolute best user experience and to increase human performance. It is our desire to bring you to new levels of fitness, to provide access to all of the products and tools you need to live a fit and healthy lifestyle, and to motivate you to press your limits.