A new brand of wine that's simple to find, simple to choose, yet perfect for any dish or occasion. At SYP we make wine shopping easy and affordable while giving the consumer a simple, unique and rememberable brand with which they can become familiar and loyal. SYP is designed to make wine pairing very simple, in fact, it's so effortless the name of each wine is what you should pair it with! If you are having steak, chicken, watching a movie on the sofa or going to a party, it is simply the name of the wine! We source and partner with wineries all over the world. Our SYP "Steak" is a Cabernet Sauvignon from California, and SYP "Pasta" is a Sangiovese from Italy.