Launched in 2012 by Katie Finnegan and Erica Bell, Hukkster is a revolutionary digital platform for sophisticated shoppers to save time and money. When browsing online at their favorite stores, shoppers can click the Hukk It Button in their browser to track a product they like in the exact size and color they want. The moment there’s a discount, Hukkster will alert the shopper with an email, text, or push notification. Shoppers can even choose how much of a discount they’d like before being notified. All hukk’d products are saved to each shopper’s Hukkster profile where they can view, organize, and share hukks at anytime. Hukkster works with hundreds of top retailers including Nordstrom, Shopbop, Target, Macy’s, Zappos, J.Crew, Bloomingdale’s and ASOS. Hukkster is also available as an iPhone and iPad app so that shoppers can hukk on the go. Hukkster was named one of the 50 best websites of 2013 by Time Inc. and has been featured in media outlets including the New York Times, Inc., Forbes, the Wall Street Journal, and the Today Show.