Emily Lyons - founder and CEO of True Glue - hatched the idea for the makeup company in 2014 when some of the models in her modelling and events agency kept having reactions to fake lash glues and other products. (No one likes getting an allergic reaction to an eyelash glue - and if you're a model, this can be especially vexing!) She wondered what was causing these reactions. So imagine her shock when she discovered that the lash glues her models used were filled with toxic chemicals - like formaldehyde and ammonia! Emily immediately decided that makeup lovers deserve much gentler, safer ingredients on their skin. Spurred by this decision, she created True Glue. Ever since then, True Glue has changed the lash game. It introduced a whole new concept to the beauty industry - the idea of all-natural fake lash glues. True Glue makes lashes safe for everyday wear. Now, you don't have to worry about getting a reaction at the worst of times - like a job interview or a date. And you don't have to worry about the products you're putting on your natural lashes or skin, because True Glue is healthy for you. So try True Glue - because it's natural. And because it lasts long on you, too.